One customer. Four homes.
The same customer shops in Houston, Toronto, London and Lagos, and sends gifts between them. homeward gives your brand one place to reach them, verified and shade-matched, with the data to show what works.
Send applicationWhat you get that a marketplace can’t give.
One diaspora customer, four markets
A single storefront in the US, Canada, the UK and Nigeria, each in its own currency and legal entity, with cross-border gifting from London, Toronto and Houston into Lagos.
Verified, shade-matched merchandising
Your products sit only beside authorised stock. Colour items are matched to six tone families and each customer’s shade profile, so the right shade reaches the right person and fewer come back.
Data back to you
Monthly shade-outcome reports (kept, exchanged, returned by shade) and sample-to-full-size attribution from ritual discovery samples. Aggregated, never personal data.
WhatsApp commerce in Nigeria
In Lagos, most beauty shopping happens in chat. Our advisors sell from a live catalogue with payment links, so your range is where the customer already is.
A first-in-market opportunity
Many prestige and indie brands have no authorised online seller in Nigeria. Launch with us and be the verified original when customers search for you.
What we need from you.
We hold the same standard for every brand, large or small, because the verify page shows our customers the proof.
- An authorisation letter for each market
- Confirming homeward (or the distributor we buy from) is authorised to sell your products in that market.
- Shade guides for colour products
- Depth and undertone for each shade, so we can map them to our tone families and match customers accurately.
- A sampling allowance
- Deluxe samples for ritual discovery boxes. We report back which samples turned into full-size purchases.
- NAFDAC registration for Nigeria
- Products sell in Nigeria only with a valid NAFDAC number. If you don’t have one yet, we can introduce you to registration partners.
Proposed terms, in plain numbers.
These are the terms we start from with direct brand accounts. We tailor them to each brand.
Distributor and dropship terms differ. Nothing here is an offer; terms are agreed in writing per brand.
| Wholesale | Keystone: about 50% off your recommended retail price. |
|---|---|
| Payment | Net 45 days from delivery, or 30% consignment if you prefer to hold the stock risk. |
| Co-op | A 2% marketing co-op contribution, spent on your brand: creator seeding, gift-guide placement, launch features. |
| Pricing | Your minimum advertised price (MAP) is always respected. |
| Member prices | Only where you choose to fund them. If you don’t, your products are simply excluded from member pricing. |
From application to first order.
Apply
Send the form below. Our buying team replies within five working days.
Intro call
We talk through your range, your markets and which sourcing route fits: direct, through your distributor, or dropship.
Paperwork
Authorisation letters, shade guides, product data and, for Nigeria, NAFDAC numbers. We give you a checklist.
Listing and shade mapping
We build your brand page, map every shade and set up verified batch tracking.
First order and launch
Purchase order, goods-in scan at our warehouses, and a launch slot in our creator and email calendar.
Where your stock lives.
| Market | How we fulfil | Notes |
|---|---|---|
| United States | Third-party logistics warehouse | Held stock; lot and expiry scanned at goods-in. |
| United Kingdom | Third-party logistics warehouse | Held stock; serves the UK, and the EU from February 2027. |
| Nigeria | Our own Lagos stock room | Same-day and next-day delivery in Lagos; fulfils “Send love home” gifts. |
| Canada | Dropship partners | Until our Canadian warehouse opens in April 2027. |
Tell us about your brand.
A few details are enough to start. We reply within five working days.
Thank you. Our buying team replies within five working days.
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