Preview · homeward marketing site · launching 10 November 2026
The ritual · Subscription10%

Never run out of your holy grails.

Your favourites, on your schedule, at 10% off. A message three days before each box, and you can skip, swap or pause with a one-word reply.

A smiling woman in a robe and head towel with cream on her cheek
How it works

Set it once. Change it whenever.

  1. Choose your favourites

    Add the ritual to any eligible product: your cleanser, your leave-in, your SPF. Each item can have its own rhythm.

  2. Pick a rhythm

    Every 4, 6, 8 or 12 weeks. Items due within ten days of each other travel together in one box.

  3. Hear from us three days before

    A message by WhatsApp or email lists what’s coming, the date and the price. Nothing is charged until the day before it ships.

  4. Skip, swap or pause in a word

    Reply to the message, or change it in your account. Every change is confirmed back to you.

Your rhythm

Four rhythms, one for each habit.

Most cleansers and moisturisers last six to eight weeks; leave-ins and body butters vary with wash days and seasons. Choose per item, and change it any time.

  1. 4weeksDaily essentials you go through fast.
  2. 6weeksCleansers, serums and leave-ins.
  3. 8weeksMoisturisers, masks and butters.
  4. 12weeksSPF stock-ups and treatments.
By WhatsApp

Reply in a word. We do the rest.

Three days before each box we send a short message. Answer with one of these words, in capitals or not.

WhatsApp number: [WHATSAPP NUMBER]. Email and your account page do the same things.

SKIP
Skips this box. The next one stays on schedule.
DELAY 1
Moves this box back one week (or 2, or 4).
SWAP
We reply with options for a different shade, size or product.
PAUSE 2
Pauses everything for up to three months.
CANCEL
Cancels the ritual. No call, no form, no waiting period.
The terms, in short

Clear from the start.

Discount
10% off the regular price on every ritual item. It doesn’t stack with other discounts; the better one applies.
Reminder
Three days before each box, by WhatsApp or email, with the date, items and price.
When we charge
The day before the box ships, to your saved card. In Nigeria you can also pay from a ritual wallet topped up by bank transfer or USSD.
If a payment fails
We retry over seven days and send a link to update your card. After that the box is held, not cancelled.
Cancel
Any time, in one step online, or by replying CANCEL. Boxes already charged still ship.
FAQ
Is there a minimum number of boxes?

No. Cancel after the first one if it isn’t for you.

Can I give a ritual as a gift?

Yes: 3, 6 or 12 months, prepaid, and it never renews. See the gift guide.

Are house members charged differently?

Ritual items are 10% off for everyone. Members also get free express shipping on ritual boxes.